QR Code Detective: Is your product tracking useful to consumers?

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Many companies are discovering that quick response codes can help to provide transparency that customers appreciate. The QR code was originally created in order to be able to improve the ability to trace individual products within factories and plants, and businesses have been discovering that this ability to track their products throughout their lifetimes is not only appealing to them, but it could also be very attractive for customers. By being able to scan a quick response code to learn about a product, a company can add considerable transparency. While…

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