As the world becomes more reliant on technology, people are always on the lookout for new, innovative ways to implement advances in the field. QR codes, though already decades old, are garnering acclaim for their ability to foster an interactive experience between businesses and consumers. Retailers have begun using the codes to measure consumer participation and reception to their various campaigns. As the popularity of smart phones rises, so too does that of the codes. Best Buy is among many retailers that are utilizing QR codes. Unlike other companies, however,…
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