Budweiser launches QR code campaign allowing consumers to “Track Your Bud”

QR Code Marketing

Global beer brand, Budweiser, has unveiled its new mobile “Track Your Bud” marketing campaign, that uses QR codes integrated into the product packaging to allow consumers to track their specific beer’s history back to one of the twelve American Budweiser breweries. By scanning the two dimensional barcode using a smartphone, the consumer will be redirected either to TrackYourBud.com or to download the free “Track Your Bud” app. There, they will be required to enter the “Born On Date” printed on the product package (bottle or can) and will be provided…

Read More