QR Code Press

Britain’s F1 Grand Prix is packed with QR codes looking for spectator feedback

07/12/2011 Stephen Vagus

Yesterday marked the culmination of Great Britain’s F1 Grand Prix. The famed racing event drew in crowds of thousands from all over the world. Spectators at the event were met with QR codes placed in strategic places throughout the track. While the codes are no strangers to raceways, these were not being used to solicit special deals from retailers. Instead, they were used to garner real-time feedback from the crowd regarding the event, The codes were provided by Feedback Ferret, a company specializing in gathering feedback and analyzing the results.…

Help track your QR code with voice activated interfaces

06/12/2011 Stephen Vagus

QR codes have proven themselves to be a powerful marketing tool in the past, but their role in market research has only recently been touched upon. There has been some controversy over company’s ability to track consumer information.They are enabled to do so when consumers scan QR codes. Valuable information, such as location and identity of the person scanning the code, can be viewed once someone interacts with the code. While consumers often seen this practice as dubious, it is nothing new in the realm of market research. The codes…

New mobile marketing services increase offering QR code analytics

03/25/2011 John Montgallo

JSP Media, a marketing and web development company based in Elliot City, Maryland, are now offering a mobile site and QR code design service. As mobile technology becomes more prevalent, the importance of mobile-optimized websites is becoming clear. More businesses are beginning to incorporate mobile technology into their operations, hoping to take advantage of the boom in smart phone use and the emergence of other mobile devices. QR codes are playing a big role in changing the way companies interact with consumers. The black and white barcodes can be printed…