Toyota picks up mobile payments

Toyota mobile payments

Toyota teams with Barclays in order to enter into mobile commerce Toyota has begun embracing mobile payments. Toyota Financial Services, the financial arm of the automaker, has partnered with Barclays in order to allow drivers to make additional payments on their vehicles through their mobile devices. The Barclays Pingit application will be used to conduct these mobile payments. Toyota is one of the first automakers to begin taking mobile commerce more seriously and provide consumers with a way to pay for their vehicles from their smartphones and tablets. Divers can…

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Augmented reality modernizes marketing in the auto industry

Augmented Reality car

Automakers turn to augmented reality to engage consumers As consumers around the world become more reliant on mobile technology, advertisers have been forced to adapt to this trend or risk being left behind. The demand for dynamic marketing is on the rise and advertisers may be able to meet this demand with the help of augmented reality. The technology has won favor from consumers around the world because of its interactive nature. Now, the auto industry is showing strong interest in this technology to market to consumers in a new…

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Audi launches its own augmented reality platform

Audi augmented reality - Mobile Website

Audi sets sights on augmented reality Audi may be best known for its vehicles, but like most other automakers it is not only interested in designing luxury cars. Honda, for instance, has its hands in a vast array of technological endeavors while its competitors pursue interests in renewable energy, space flight, and even geo-engineering. Audi has adopted a strong interest in augmented reality, believing that the technology is well suited for creating highly interactive digital experiences. Instead of relying on third parties to develop such experiences, however, Audi has developed…

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Augmented reality gains ground in the auto industry

Augmented Reality windshields in cars

Augmented reality could be a new feature for future vehicles Augmented reality is typically seen as an effective marketing or entertainment tool. The technology is able to bring digital content to life, allowing smartphone and tablet users to experience this content wherever they are. In both marketing and entertainment, augmented reality has won acclaim because of its ability to superimpose digital content over the real world environment. This capability of the technology has caught the attention of the auto industry, with many automakers believing that augmented reality could be very…

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Pioneer shows off augmented reality device for cars

Augmented Reality windshields in cars

Augmented reality gaining traction in auto industry Pioneer, a Japanese maker of automotive navigation systems, was in attendance at the CEATEC 2012 event in Japan where it showcased its use of augmented reality in a heads up display for a car. The company has extensive experience in the realm of augmented reality and vehicles and believes that the technology could unlock a new generation of navigation devices for the auto industry. Automakers too have shown interest in augmented reality, adding momentum to Pioneer’s efforts. Pioneer device provides drivers with digital…

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Pioneer develops augmented reality navigation system

augmented reality Technology

Augmented reality sparks interest in the auto industry Augmented reality is making waves throughout the worlds of technology and business. Companies all over the world are beginning to take notice of the technology and how it can be used in their operations. Technology firms, such as Google and Apple, have also taken an interest in augmented reality, believing that it holds profound potential for entertainment and convenience. The technology has found a somewhat surprising amount of attention in the auto industry, where it is being used as more than just…

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Nissan leverages QR codes to sell cars after hours

Nissan Headquaters

Japanese automaker Nissan is about to launch a new mobile marketing campaign using QR codes. The company has had trouble in recent months stemming from the Japanese earthquake and tsunami disaster, which led the company to cease production for several days. Instead of waiting for everything to return to normal, however, the company has embarked on a new initiative to boost sales in the U.S. using QR codes. Nissan has announced that all of their 2012 models will feature a code that will allow customers to do more than just…

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Toyota turns car windows into interactive displays with new augmented reality prototype

Toyota Interactive Car Window

Augmented reality has been pegged as the technology that will change the way people interact with the world. The uses of AR are broad, covering several industries, including gaming and advertising. The technology is so promising that many of the world’s most influenncial companies are now experimenting with how they can integrate AR into their upcoming products. Toyota is among these enterprising businesses, and the famed auto maker is showing of what their engineers have developed. Toyota has partnered with the Copenhagen Institute of Interaction Design (CIID) to develop the…

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Mobile marketing from New Zealand sets sights on American market space

Target Mobile Marketing

TXT2GET, a mobile marketing company from New Zealand, has announced that it is now targeting the U.S. market, specifically within the digital out of home (DOOH) media sector. According to the president of the company, the specialty of TXT2GET is in DIY apps, and they intend to take an important step into the digital signage marketplace of the United States in order to further grow the business. President Peter Hewitt, also the TXT2GET Inc. COO, recently stated that the DOOH sector presents a significant opportunity for growth and partnerships to…

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QR Code – The Making

First, let’s begin with the name – QR code, a registered trademark of Denso Wave Inc. Though Denso Wave, a subsidiary of Toyota, has a patent they have chosen not to enforce giving way to endless forms of application. They invented this two dimensional code back in 1994 as a smarter tracking system for auto parts in the vehicle manufacturing industry. This turned out to be so much more efficient, opposed to bar codes, due to the compact nature and the ability to relay ten times more information. Bar code…

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