The auto manufacturer is running a massive print campaign in Peru to help to inform drivers. Toyota has launched a massive campaign in Peru that has been carefully crafted to appeal to the many smartphone using drivers in that country, through the use of QR codes that they can scan using any free reader app. The campaign is meant to help to encourage safer driving through the sharing of important information. With the QR codes in the Toyota road safety campaign, drivers can become more aware of the specific…
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