2011 may well be the year in which mobile marketing and advertising are revolutionized. Though QR codes were invented in the 90’s as an easy way for Japanese auto manufacturer, Toyota, to keep track of inventory, QR has gain prestige in recent years. In an emerging industry with still vague boundaries and definitions, the 2d barcode is quickly forming the structure upon which most mobile marketing will be based. The advent of the smart phone brought with it a new field of digital interaction. From augmented reality to mobile…
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