BMW enters world of augmented reality with new Heads-Up Display system

BMW HUD Display

Luxury car maker BMW is well known for their attention to detail and innovative design. The company has held a coveted place amongst consumers for several years, commanding the respect of their competitors. The automakers place in the industry is currently on unsure grounds, however, as other companies begin to adopt new technologies that are proving popular amongst consumers. How BMW adapts to this changing landscape may determine the ultimate fate of the company. While the auto industry’s energy revolution, focused primarily on hydrogen fuel, is well known by now,…

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Toyota uses Japanese pop-icon Hatsune Miku to promote new 2011 Corolla

Toyota Augmented Reality

Augmented reality has been growing in popularity in Japan recently. The nation is well known for its creative, and sometimes mind bending, use of technology. Augmented reality seems to fit well with the demands of consumers, especially when it can be used to bring one of Japan’s most beloved pop music idols to life. Toyota has developed a new augmented reality application that marks the partnership between the automaker’s Corolla brand and one of Japan’s leading music divas, Hatsune Miku. Dubbed “MikuScape,” the application can be used to see Miku…

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