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Tab brings new mobile payments service to Toronto restaurants

06/12/201406/10/2014 Jorge Gonzalez

Mobile commerce is gaining momentum among high-end Canadian restaurants Tab, a startup based in Toronto, Canada, has plans to bring mobile payments to high-end restaurants. The startup has already partnered with 18 of Toronto’s luxury restaurants in its endeavor to make expand mobile commerce and help businesses become more accommodating of mobile consumers. Mobile commerce is growing quickly throughout Canada as more people become reliant on their smartphones and tablets. Consumers are beginning to seek out businesses that offer mobile-centric services and tend to spend more on these businesses over…

Augmented reality marketing advances in Canada

08/28/201208/27/2012 Jorge Gonzalez

Astral Out-of-Home and Ad-Dispatch launch new augmented reality application Augmented reality is gaining traction as a marketing tool. Augmented reality marketing has shown itself to be somewhat successful due to its high level of engagement. Consumers have long showed favor for participating in marketing campaigns that are dynamic and appeal to their love of interactivity. Astral Out-of-Home, and outdoor marketing company, and Ad-Dispatch, a digital production company with a focus on augmented reality, have teamed to launch new applications that leverage the concept of augmented reality marketing. iRiS AR aims…