Social and live stream commerce rose by 45 percent last year

social live stream commerce statistics

Social platforms and real-time video drove a massive spike in shopping via apps in 2020. Social media and live stream commerce positively exploded last year, as the pandemic greatly changed the way people communicated and shopped, says new App Annie data. Many countries newer to m-commerce experienced even higher increases in their app-based shopping. According to new data, global time spent shopping via apps (not including China), rose by 45 percent in 2020 when compared to the same figures for 2019. Many countries that hadn’t previously adopted mobile commerce as…

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