QR Code Press

Businesses struggle to find their place with mobile marketing initiatives

07/10/201107/10/2011 L. Green

Though there is no doubt that mobile marketing is on the upsurge, and it is an important way for many companies to reach their customers, many businesses are struggling to design their strategy using the new technology. Mobile is becoming highly recognized as an essential part of a marketing mix, but after having only just adopted the internet over the last few years, they are now finding themselves back at the very start of trying to work with a new technology and having to learn the ropes of the capabilities…

Study shows consumer interest in mobile commerce is growing quickly

07/01/201107/07/2011 Stephanie Beck

The results of a recent study have shown that shoppers are becoming increasingly interested in mobile commerce. The research was performed by Liz Claiborne Inc. and Group SJR, and it involved 801 respondents who answered questions about their habits regarding mobile shopping. Among all of the results, there was one that stood out above the rest as being both notable and concerning. The answers provided by the participants showed that they had noticed two significant hurdles for shopping using a mobile device. The first was the question of data security.…

Three stages of mobile marketing, Part III: An industry professional’s point of view

05/27/201105/21/2011 Stephen Vagus

Augme Technologies, a leading mobile marketing firm, recently attended the Mobile Marketing Strategies Summit in San Francisco, California. The company has been making a name for itself in the emerging mobile marketing industry through the use of QR codes. We got it touch with Augme’s Nancy Urena, hoping to get some insight on how the company is leveraging the codes in their business. How are you implementing QR codes in your marketing campaigns? Augme’s philosophy is that QR codes can be utilized as a multi-modal solution that allows users immediate…