Businesses from fast food to fine dining are using quick response codes, but are they doing it right? This week, our investigators were interested in the use of the QR code to provide various types of experience to their guests, but discovered that not all experiences are created equal, as is the case in the mobile marketing of retailers. Quick response codes are appearing on everything from signage to the actual restaurant menu. Earlier this week, it was reported that McDonald’s has launched a new campaign as the official restaurant…
Read MoreQR Code Detective: Are restaurants serving up great mobile marketing?
