Overusing social media in particular has been linked to mental illness such as depression and anxiety disorders. As convenient as mobile devices make our lives in terms of accessing information or completing day-to-day tasks, their overuse has also been associated with a rise in the instance of mental illnesses such as depression and anxiety disorders. Social media use is linked with both positive and negative impacts on its users, but overuse is problematic. Heavy social media users, particularly younger generations on mobile devices, have been spending substantial amounts of time…
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Unilever and TikTok partner on mobile marketing campaign
The massive corporation and the video-based social network collaborated on the #CleanTok content series. Unilever and TikTok have partnered to create and curate content together for the specific purpose of a mobile marketing campaign that will reach cleaning fans worldwide. The #CleanTok campaign is a collaboration between Unilever, Mindshare, Gravity Road, and TikTok. Together, the companies will be releasing a number of dedicated content for #CleanTok, as a part of a series including program activations. This mobile marketing campaign is expected to continue for 40 weeks. There will be a…
Read MoreTikTok social media platform value now 11 percent higher than Facebook
The short video app is also valued at 65 percent higher than Instagram according to a new report. TikTok has now overtaken Facebook as a considerably more valuable social media platform, as a new report from Business2community.com has indicated that the former now has a value 11 percent greater than the latter. This makes TikTok the most valuable brand in its category, based on the statistics in the new report. The analysis was based on data from Q1 this year, naming TikTok the most valuable social media platform in the…
Read MoreAll social media apps have risks similar to TikTok
A transparency group is cautioning that the Chinese platform isn’t the only one posing risks. A nonprofit advocacy group called the Tech Oversight Project is urging Congress to hold US social medias accountable ahead of hearing testimony from TikTok’s CEO. The group says the US platforms pose similar national security and mental health risks to TikTok. The nonprofit has stated that Alphabet Inc.’s Google, Meta Platforms Inc.’s social media apps such as Facebook and Instagram, Apple Inc and Amazon.com Inc’s products all employ comparable harmful business practices to TikTok. Moreover,…
Read MoreCanada’s government becomes the latest to launch TikTok ban
The country is mandating that the app be removed from all government devices. The Canadian government has just announced that it is implementing at TikTok ban on all its government-issued devices as concerns continue to rise over privacy and security. That said, the North American country is far from the only one to have made such a move. It is becoming increasingly commonplace for governments worldwide to put a TikTok ban into place on their own devices or across their entire populations. The app, which is owned by Bytedance, a…
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