TikTok marketing toughens up on the weight loss industry

TikTok marketing - TikTok app

The short video app has introduced new global policies that address harmful body messaging. A new global TikTok marketing policy is rolling out to address the harmful weight loss marketing that has flooded the platform. The app has bumped up its restrictions on the types of advertising it will permit. Among the TikTok marketing changes that have been made include specific restrictions on the types of ads permitted with reference to body image. The app has already outright banned many types of video, particularly many of those related to advertising…

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