The two giants are working together to be able to offer integration between both of their platforms. IBM has now announced a new social media marketing partnership with Facebook, which has been designed to make it possible for Facebook ads to be purchased using data that is a combination of that from the social network as well as from the company’s own Marketing Cloud. It will also make it possible for marketers to replicate their Facebook campaigns on other platforms. IBM is far from the first company to reach into…
Read MoreSocial media marketing partnership forms between Facebook and IBM
