the walking dead Archives

New AR Walking Dead Game lets you blast zombies in your daily life

07/16/201807/15/2018 John Montgallo

AR Walking Dead Game - The Walking Dead Our World Game - Screencap YouTube

Join Rick Grimes and his crew for the battle of survival. Next Games has launched its new AR Walking Dead game called “The Walking Dead: Our World.” The free-to-play, location-based augmented reality (AR) mobile game is available for both iOS and Android smartphones. Players take on zombies in their real-world surroundings. Themed after the hit AMC TV show, based on Robert Kirkman’s “The Walking Dead” comics, the AR Walking Dead game uses Google Maps and augmented reality technology to give players a map of their actual surrounding, which is populated…

Augmented reality ads attack Vienna with a zombie invasion

10/22/201410/21/2014 Julie Campbell

the walking dead zombies augmented reality marketing

A digital signage campaign in the city is helping to launch the fifth season of “The Walking Dead”. The hit television show called “The Walking Dead” has started its fifth season in the United States, but when the zombie focused series prepared to air in Austria, its marketing campaign included a unique augmented reality element that added a gory boost to its signage campaign in Vienna. For two days, the city featured a “Scary Shelter” in a frightening experimental mobile marketing campaign. Sky Austria, a television network, and Gewista, an…