A study of the top 100 mobile websites for retailers showed the device maker is dead last. The Search Agency has conducted a study of the smartphone optimized websites of the top 100 retailers and has awarded Apple the lowest score for its mobile marketing user experience, at 0.68 out of a possible 5.0 points. Considering the nature of the devices that Apple manufactures, this is an especially surprising result. Just ahead of the poor mobile marketing score at Apple were Zales, Restoration Hardware, and Burlington Coat Factory. That said,…
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