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Atria Books launches world’s first NFC-enabled smart book

Atria Books launches world’s first NFC-enabled smart book

(adsbygoogle = window.adsbygoogle || []).push({}); Atria Books, the publisher behind the acclaimed The Secret series, has published the world’s first “smart book.” Titled THE IMPULSE ECONOMY: Understanding Mobile Shoppers and What Makes Them Buy, the first 1,000 copies of the book will feature an RFID chip that allows readers with NFC-enabled phones to access additional content. NFC technology has been getting a lot of attention for its uses in mobile commerce, but more publishers have begun … Read entire article »

Filed under: Featured News, Mobile Commerce, Mobile Marketing, Near Field Communications, United States