Atria Books launches world’s first NFC-enabled smart book

Mobile Commerce Book

Atria Books, the publisher behind the acclaimed The Secret series, has published the world’s first “smart book.” Titled THE IMPULSE ECONOMY: Understanding Mobile Shoppers and What Makes Them Buy, the first 1,000 copies of the book will feature an RFID chip that allows readers with NFC-enabled phones to access additional content. NFC technology has been getting a lot of attention for its uses in mobile commerce, but more publishers have begun looking toward mobile technology to help keep consumers interested in print. Atria Books is the first to make use…

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