Augmented reality marketing campaign takes interactive advertising to new heights

Augmented Reality Marketing Campaign

Augmented reality is a technology that is only now beginning to reach its potential. Though the technology has a wide range of appeal in many industries, advertisers have been most enchanted by the possibilities of augmented reality. Interactivity is often considered to be the crux of advertising, as the most engaging campaigns tend to be the most successful. As consumers begin to adopt mobile technologies, marketers have been working harder than ever before to capture their attention. Given the fact that consumers have little to no experience with augmented reality,…

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