Augmented reality makes an impression in Canada

Augmented Reality turning print ads into interactive media

Canada gets bombarded with augmented reality during Thanksgiving Canada recently kicked off its Thanksgiving celebrations and among the festivities augmented reality began to appear nearly everywhere. Digital content flooded the country over the weekend, much of which was accessed through mobile devices, such as smart phones and tablets. This digital content was embedded in numerous materials, such as newspapers, print advertisements, and was also promoted during sports broadcasts and other televised events. When the celebrations came to an end, augmented reality had left its mark on Thanksgiving. Digital content finds…

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