Mobile commerce will drive 1 of every 2 Thanksgiving Day online purchases

Thanksgiving Day mobile commerce

IBM is now predicting that smartphones and tablets will surpass desktops for the first time ever. As the official start of the holiday shopping season approaches, and as early shoppers are already heading out to see what ideas and deals they can find, IBM has now predicted that on Thanksgiving Day the online shoppers will be conducting price comparisons, reading about products and making purchases over mobile commerce will represent 53 percent of all online shopping activities. This represents an increase of 23 percent over the figure that was calculated…

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