Mobile websites and text message marketing form a solid strategy

Mobile Marketing

In the newly created world of mobile marketing, the combinations and techniques are always being tested and recreated in order to determine what can be used to most effectively engage customers and generate revenues. It may not be obvious why at a first glance, but mobile websites and text messaging, together, are being called one of the most powerful combinations in mobile marketing. With text message marketing, a shortcode can be used to allow the user to interact with your company or your brand. The interaction begins when the user…

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Lowe’s employees to receive 42,000 iPhones to assist shoppers

Lowe's Mobile Marketing

Lowe’s has announced a new effort to make it simpler for its employees to help customers by arming its store associates with 42,000 iPhones that can complete transactions and will replace the traditional scanners. The iPhones have already started to be implemented by the home improvement retailer in its American and Canadian stores, and the company anticipates the completion of the rollout by the fiscal year’s close. Using the iPhones to replace the scanner guns lets employees answer customer queries more easily and assist them in completing their purchases. According…

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