Augmented reality coming to IKEA 2013 catalog

augmented reality video

Retailer adopts augmented reality for new catalog International home products company IKEA has added augmented reality into its 2013 catalog. The new catalog will feature a wide variety of augmented reality experiences that can be unlocked through the use of an iOS mobile device. The catalog will make its way to over 211 million consumers worldwide when it is released sometime toward the end of the year. If the catalog’s augmented reality features are well received by consumers, the company may opt to include the technology in future publications. Technology…

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Blippar’s new augmented reality platform a big hit with brand and media owners

Blippar augmented reality Mobile App

Augmented reality developer Blippar has announced the launch of its new “Blipp to Buy” platform. The service is open to brand and media owners who are looking to inject their business with more interactivity for the sake of consumers. Blippar has long been a believer in the impact augmented reality can have for businesses and claims that adopting the technology can help companies reach out to the next generation of tech-savvy consumer. The platform has undergone extensive trials in the United Kingdom and Blippar believes that it is now ready…

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Tesco partners with Kishino for massive augmented reality initiative

Augmented Reality Marketing

Britain’s largest retailer Tesco has announced a partnership with Kishino, an augmented reality developer based in the UK. Tesco has shown a keen interest in the developing technology known as augmented reality, primarily for its ability to engage consumers in a very dynamic way. With the help of Kishino, Tesco will be the first multi-channel retail marketer to adopt a massive augmented reality platform. Kishino says that the platform can scale more than 200 times higher than other platforms offered by development companies. New augmented reality displays will help Tesco…

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QR stores make an appearance at German train stations

German Train Stations

QR coded stores have begun appearing in Germany. The stores are akin to those that had once been seen at train stations in South Korea, brought to the country by British retail giant Tesco. The German stores are a product of Budnikowsky, a popular drugstore, and have also been showing up at train stations throughout the country. Indeed, Budnikowsky derived inspiration for the stores from Tesco, who have seen relative success with their venture. The company hopes that QR stores will take root in Germany. The stores feature a wide…

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Tesco launches new campaign powered by augmented reality to bring savings to shoppers

QR codes and Augmented Reality Campaign for Tesco

Tesco, the UK’s largest grocery retail chain, is continuing their foray into the digital realm on the heels of their outdoor virtual grocery store in South Korea. The company has developed a new mobile application that will be used with their latest outdoor marketing campaign. The campaign, titled “Big Price Drop,” will encourage consumers to participate in lowering the price of more than 3,000 products sold at various locations in the Tesco chain. Consumers may find this particular campaign more engaging than what they may be used to because Tesco…

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