QR Code Press

Are QR codes effective mobile commerce tools?

10/06/201310/04/2013 Stephen Vagus

QR codes are more than marketing tools QR codes are nothing new. The codes have been around for several years and have primarily been used in the marketing sector. Advertisers in Japan initially stumbled upon the engagement potential of the codes after seeing how they were being put to use as inventory tracking tools by their creator, Denso Wave. While the codes have become synonymous with marketing, especially that of the mobile variety, they are much more than advertising gimmicks, and this fact is becoming better understood as more companies…

Tesco embraces augmented reality

10/03/201309/30/2013 Sam Lambert

QR codes and Augmented Reality Campaign for Tesco

Updated application taps into the power of augmented reality UK retail giant Tesco has made an update to its Tesco Discover application. The application was designed to improve the shopping experience for consumers and has been relatively popular among tech-savvy people throughout the United Kingdom. Now, the application will leverage augmented reality to further enhance the shopping experience. Using the application, shoppers will be able to access a wide range of dynamic augmented reality content that is designed to provide consumers with information and entertainment. Mobile shopping is becoming commonplace…

Tesco embraces augmented reality with new venture

01/28/201301/26/2013 Stephen Vagus

Tesco launching a new augmented reality campaign United Kingdom retail giant Tesco has launched a new initiative that will make use of augmented reality to engage consumers. The retailer will be introducing its augmented reality venture in three of its UK stores, hoping to create a multi-channel shopping experience for consumers that are interested in the company’s F&F clothing line. Augmented reality will not be the only interactive technology that the retailer tests for its new campaign, but it is likely to be one of the most successful technologies that…

Virtual stores powered by QR codes gaining steam

12/19/201212/19/2012 L. Green

Virtual stores are getting more attention from the retail industry Retailers around the world are growing increasingly aware of the prospects of mobile commerce and how much they could potentially gain from engaging mobile consumers. These consumers are becoming more reliant on their mobile devices to shop and purchase products. Mobile consumers are finding that using their smart phones and tablets to shop is more convenient than traditional forms of commerce, and the retail industry is taking notice. QR codes may soon become the ideal way to reach out to…

QR Code stores big hit in 2013

12/17/201204/13/2014 Guest Post

Dutch Startup to bring pop-up virtual store to the public After Tesco launched its QR Code virtual store for the homeplus formula in 2009, the number of QR Code stores has been increasing with double digits. In 2012 over 300 QR Code stores were published worldwide and over 2000 have already been announced for 2013. With the rise of mobile commerce, retailers are finally integrating their online and offline channels. According to Forrester research , mobile retail and travel spending grew by 80% in 2011 and is expected to more…