QR Code Press » Entries tagged with "Tesco"
Tesco embraces augmented reality with new venture
Tesco launching a new augmented reality campaign United Kingdom retail giant Tesco has launched a new initiative that will make use of augmented reality to engage consumers. The retailer will be introducing its augmented reality venture in three of its UK stores, hoping to create a multi-channel shopping experience for consumers that are interested in the company’s F&F clothing line. Augmented reality will not be the only interactive technology that the retailer tests for its new … Read entire article »
Filed under: Augmented Reality, Commercial, International, Technology News, Trends
Virtual stores powered by QR codes gaining steam
Virtual stores are getting more attention from the retail industry Retailers around the world are growing increasingly aware of the prospects of mobile commerce and how much they could potentially gain from engaging mobile consumers. These consumers are becoming more reliant on their mobile devices to shop and purchase products. Mobile consumers are finding that using their smart phones and tablets to shop is more convenient than traditional forms of commerce, and the retail industry is … Read entire article »
Filed under: Featured News, QR Codes
QR Code stores big hit in 2013
Dutch Startup to bring pop-up virtual store to the public After Tesco launched its QR Code virtual store for the homeplus formula in 2009, the number of QR Code stores has been increasing with double digits. In 2012 over 300 QR Code stores were published worldwide and over 2000 have already been announced for 2013. With the rise of mobile commerce, retailers are finally integrating their online and offline channels. According to Forrester research , mobile retail … Read entire article »
Filed under: Featured News, International, Mobile Commerce, QR Codes
Augmented reality coming to IKEA 2013 catalog
Retailer adopts augmented reality for new catalog International home products company IKEA has added augmented reality into its 2013 catalog. The new catalog will feature a wide variety of augmented reality experiences that can be unlocked through the use of an iOS mobile device. The catalog will make its way to over 211 million consumers worldwide when it is released sometime toward the end of the year. If the catalog’s augmented reality features are well received … Read entire article »
Filed under: Augmented Reality, Commercial, Featured News, International, Technology News, Trends
Blippar’s new augmented reality platform a big hit with brand and media owners
Augmented reality developer Blippar has announced the launch of its new “Blipp to Buy” platform. The service is open to brand and media owners who are looking to inject their business with more interactivity for the sake of consumers. Blippar has long been a believer in the impact augmented reality can have for businesses and claims that adopting the technology can help companies reach out to the next generation of tech-savvy consumer. The platform has … Read entire article »
Filed under: Augmented Reality, Commercial, Featured News, Mobile Commerce, Mobile Marketing, Technology News, Trends
Tesco partners with Kishino for massive augmented reality initiative
Britain’s largest retailer Tesco has announced a partnership with Kishino, an augmented reality developer based in the UK. Tesco has shown a keen interest in the developing technology known as augmented reality, primarily for its ability to engage consumers in a very dynamic way. With the help of Kishino, Tesco will be the first multi-channel retail marketer to adopt a massive augmented reality platform. Kishino says that the platform can scale more than 200 times … Read entire article »
Filed under: Augmented Reality, Featured News, International, Mobile Commerce, Mobile Marketing, QR Codes
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