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13 percent of consumers in Europe have scanned an outdoor QR code advertisement

March 27th, 2012 | Add a Comment

13 percent of consumers in Europe have scanned an outdoor QR code advertisement

According to the results of research from CBS outdoor and Kantar Media, only 13 percent of consumers in Europe have ever scanned an outdoor advertisement’s QR code. That same study indicated that the awareness of these two dimensional barcodes among consumers has reached about 40 percent. Equally, though, when compared to other forms of mobile interactive technologies, QR codes have shown a very positive performance. The report of the research findings, entitled “Interactive Europe”, was created based … Read entire article »

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