tesco augmented reality Archives

QR codes and augmented reality enhance Tesco Christmas display

12/11/201312/09/2013 Julie Campbell

This unique combination of quick response codes and mobile technology brings added features to shoppers. Tesco has now added the next element to its mobile friendly shopping experience by introducing an interactive Christmas window display that uses QR codes and augmented reality to allow shoppers to be able to use their smartphones and tablets to browse, shop, and simply enjoy their time at the store. This is not the company’s first foray into the mobile sphere, as it had even introduced its own tablet. Tesco brought its Hudl Tablet to…

Tesco embraces augmented reality

10/03/201309/30/2013 Sam Lambert

QR codes and Augmented Reality Campaign for Tesco

Updated application taps into the power of augmented reality UK retail giant Tesco has made an update to its Tesco Discover application. The application was designed to improve the shopping experience for consumers and has been relatively popular among tech-savvy people throughout the United Kingdom. Now, the application will leverage augmented reality to further enhance the shopping experience. Using the application, shoppers will be able to access a wide range of dynamic augmented reality content that is designed to provide consumers with information and entertainment. Mobile shopping is becoming commonplace…

Tesco embraces augmented reality with new venture

01/28/201301/26/2013 Stephen Vagus

Tesco launching a new augmented reality campaign United Kingdom retail giant Tesco has launched a new initiative that will make use of augmented reality to engage consumers. The retailer will be introducing its augmented reality venture in three of its UK stores, hoping to create a multi-channel shopping experience for consumers that are interested in the company’s F&F clothing line. Augmented reality will not be the only interactive technology that the retailer tests for its new campaign, but it is likely to be one of the most successful technologies that…

Tesco announces the trial use of AR technology

11/19/201111/18/2011 Jennifer Goula

The Tesco retail giant company has announced that it is testing new augmented reality technology that permits the users of mobile devices to view 3D images of products online and in store before a purchase is made. Tesco’s trial augmented reality technology use will allow its shoppers to view three dimensional projections of products before they are purchased using a new system from Kishino, a company in the United Kingdom. The use of the technology involves scanning the product’s QR code using their mobile device’s webcam. The QR codes are…