Smartphones have taken over nearly every aspect of life. More businesses are tailoring campaigns specifically targeting smart phone users than ever before. One of their primary tools in the constant struggle to gain consumer’s attention is QR codes. The black and white, blocky 2d barcodes have been cropping up all over – in magazines, newspapers and real estate signs – and are now showing up as part of the Murfreesboro Half Marathon in Tennessee. According to race director Melinda Tate, runners will be able to register for the marathon by…
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QR Codes are now saving lives!?
When arriving at an emergency room, few expect there to be a waiting time. In the U.S. the average wait time to see a medical professional in any emergency room is 60 minutes. HCA’s TriStar Health System, based in Tennessee, will be using QR codes as the latest addition to their Fast ER campaign. The campaign was launched last year in an effort to share news of improvement initiative at making ER’s more efficient. Larry Kloess, president of HCA’s TriStar Division, said that “the convenience of our QR code allows…
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