QR code tattoos provide access for Russian food delivery service

QR code tattoos - Image of hand with a QR code on wrist

Delivery Club has started offering temporary wearable barcodes to Moscow residents. A Russian food delivery service called Delivery Club has started providing temporary QR code tattoos to Moscow residents. The barcodes are required for patrons to be able to gain entry into the company’s bars and restaurants. The goal of the strategy is to encourage more Moscow residents to get their COVID-19 vaccinations. At the same time that the QR code tattoos encourage people to get vaccinated, they are also meant to help support the restaurant and bar sector, which…

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Dave’s Killer Marketing Strategy

It seems everyone is joining the latest technologic craze taking the world by storm. QR codes have quickly become one of the most utilized and identifiable tools in marketing. Since their launch in the mid-80s, they were exclusively used to keep track of inventory. When smart phones became more popular, marketers saw how useful they could be for their clients. Today, the codes can be found in a number of print adverts and are used extensively in marketing campaigns for the music, fashion, and entertainment industries. Dave’s Killer Bread, a…

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