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Mobile marketing is underestimated in Latin America by brands

11/15/201311/12/2013 Jennifer Goula

This, according to the global ad sales chief at Telefonica, regarding the opportunities in that region. According to a statement made by Simon Birkenhead, the director of global ad sales at Telefonica, brands are failing to understand the full potential of the mobile marketing opportunities in Latin America, which is a region in which there is a tremendous increase in m-commerce and smartphone and tablet media consumption. Birkenhead expressed this belief at the recent forum of the MMA in London. He spoke in London at the Mobile Marketing Association (MMA)…

Mobile commerce venture approved by the EC in Spain

08/22/201308/19/2013 Sam Lambert

This new program will be a partnership between the Spanish banks called Banco Santander and CaixaBank and Telefonica. The latest addition to the mobile commerce environment in Spain is a new joint venture that has just been cleared by the European Commission among CaixaBank, Banco Santander, and Telefonica. They are hoping to form an online community for consumers and merchants alike. The mobile commerce venture is meant to be the first of its nature. Although its initial target will be Spain, it does have intentions for expansion on an international…

Mobile payments partnership reached among European giants

05/29/201305/31/2013 Sam Lambert

Telenor and Telefonica have both signed on with Fortumo in a deal to reach 460 million consumers. The telecommunications operators, Telenor and Telefonica, from Europe, have boosted the reach of their mobile payments programs by 460 million users now that they have signed on with Fortumo, a firm that specializes in the service. This has helped to boost Fortumo’s position among the leaders in this very rapidly growing industry. The partnership among Fortumo, Telefonica, and Telenor will assist in providing direct carrier mobile payments billing services for an additional 460…

Telefonica launches augmented reality marketing campaign

09/20/201209/20/2012 Jorge Gonzalez

Mobile Commerce augmented reality marketing campain

Augmented reality marketing finds favor with Telefonica Telefonica, Spain’s largest broadband and telecommunications provider, has embraced augmented reality in the hopes of revitalizing its marketing endeavors. Augmented reality has managed to gain a great deal of acclaim in the marketing world because of its ability to engage consumers. Those making use of augmented reality marketing campaigns have been met with success, as the products being promoted through such campaigns have received high levels of exposure. Telefonica believes that augmented reality marketing will help the company appeal to a new generation…

European Commission launches lengthy probe into cell phone operators’ mobile payment service bid

04/16/201204/16/2012 Julie Campbell

The European Commission has announced its decision to launch an extensive antitrust investigation – which will probably continue until the end of August – into the joint mobile payment venture of the largest mobile phone operators in Britain. This probe is in response to concerns that had been raised over its ability to hold back innovation. It is believed that the investigation will deal a sizeable blow to the hopes of the operators to gain rapid approval and adoption for its advertising and mobile payment systems which had been labeled…