Microsoft is the latest addition to technology companies working on developing head-mounted augmented reality devices. The company has recently filed a patent for a new AR headset. The company has been very selective about the information it is sharing regarding its new project, but the device may be used for next generation gaming platforms. Early this year, news arose of Microsoft working on the Xbox 720, the successor to the massively successful Xbox 360. Given the company’s latest patent filing, the possibility of a new Xbox console may not be…
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Sony begins global smartphone marketing campaign
This week, Sony will be launching its marketing campaign worldwide in order to introduce its Xperia smartphones to consumers for the first time. The massive global campaign from Sony Mobile Communications is the start of its return into the mobile phone marketplace and underscores the connected entertainment experience with Sony that is enhanced by these new devices. The campaign itself has been entitled “Made of Imagination” and will begin on Saturday, March 24, starting with a 60 second commercial that was directed by Wes Anderson; who was nominated for an…
Read MoreWhat impact with the New iPad have on online retailers?
It should come as no surprise to retailers that mobile commerce is now becoming a vital part of remaining competitive, but what many people are wondering is what sort of difference the New iPad will be making in this marketplace and what that will mean to the holiday shopping season for this year. There are already over 82.2 million Americans who use smartphones, and online retailers are making certain that they optimize their websites in order to cater to these consumers. That said, the release of the “iPad 3” is…
Read MoreMicrosoft Research’s Beamatron hints at the possible future of augmented reality
Developers from Microsoft Research, the development wing of Microsoft that focuses on emerging technologies, have been experimenting with a new system they call Beamatron. The system uses the Xbox 360 Kinect motion-capture camera to help generate digital images that are projected onto a physical surface using augmented reality. In this sense, the Beamatron system lives up to its name. Developers believe that the system could have significant implications for a variety of industries, especially communications, where the system could be used to facilitate holographic communications between people. Currently, the Beamatron…
Read MoreVendScreen to unveil mobile payment technology for vending machines
VendScreen has announced that it will be beginning the initial release of its mobile payment technology at the upcoming NAMA One Show in Las Vegas next month. The concept behind the VendScreen device is that it can be installed into any existing vending machine in order to be able to receive payments for the products it contains through the use of a credit card, loyalty card, or online account and, potentially in the future, discount QR codes from advertisers, as well. The smart device is Android-based and wirelessly connects to…
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