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Increase in smartphones will cause growth in mobile marketing budgets this year

01/15/201201/15/2012 John Montgallo

As the sale of smartphones is spreading like wildfire, marketers are responding by increasing their budgets to advertise and promote through various methods that use these mobile device as their primary channel. According to Digital Marketer, the top marketing newsletter online in the world, marketing via mobile phone is going to begin replacing more traditional methods that marketers use to reach consumers. Nielsen data says that an estimated 43 percent of cell phone subscribers in the United States have smartphones. However, even with this massive number of smartphones in the…

2012 top tech trends that will be revealed at the Consumer Electronics Show

01/09/201201/09/2012 Julie Campbell

The Consumer Electronics Show (CES) is an annual business event where many of the announcements about the very latest in mobile, computing, video game consoles and a great deal more are made, and this year’s Las Vegas event will be no exception to this rule. The only element missing from the CES has been Apple devices which, since 2007, when it introduced the iPhone, have been revealed alongside but not at the event. Therefore, experts from around the world watch this show to find out where technology will be headed throughout…

A virtual fitting room…Genius!

06/07/201106/07/2011 Jorge Gonzalez

The Microsoft Kinect, a camera peripheral for the Xbox 360 console that allows people to play games without a controller, has been put to work in Russia by clothing retailer Topshop. The Kinect has garnered acclaim since its release in November of last year for its affinity for augmented reality. Topshop is taking advantage of the platforms capabilities by using it as an AR fitting room, allowing customers to try clothes on without trying them on. The Kinect is part of a virtual system in the retailer’s most popular store…

Mobile privacy laws hot topic for senate

05/18/201105/20/2011 John Montgallo

The consumer protection subcommittee (of the Senate commerce committee) will be holding a hearing Thursday to discuss mobile privacy. Representatives from Apple, Google and Facebook will be there to speak as well as a representative from Common Sense Media. The consumer protection subcommittee will be discussing consumer privacy rights and discussing industry procedures for mobile data collection. Last week, Apple and Google faced tough questioning from members of the Senate Judiciary subcommittee about their company privacy policies. Representatives from both Apple and Google reiterated that customers have control over whether…

Google gets into the social media game

04/12/2011 Jesse Collins

It looks like Google is growing again. The internet giant is ready to expand its social and mobile presence to give big hitters like Facebook and Groupon a little competition. Google’s friend finder “Latitude,” got ‘check-in’ capabilities and perks. Additionally, Google ‘places’ enhanced its program to add hotpot; a place for users to recommend and share services and products they have personal experience with. Since Google was started in 1996, their mission statement hasn’t changed. The company mission was, “to organize the world’s information and make it universally accessible and…