Will the new iQR Code take the spotlight?

QR codes have come a long way since they were created by Japan based Denso Wave – a subsidiary of Toyota – and they have established themselves as the primary tool for mobile marketing. Denso Wave first used the codes to keep track of inventory for Toyota and the codes have spread throughout Japan ever since. They are now used throughout the nation as a medium for just about anything. The codes have also been gaining a foothold in western society, finding their way to the sides of buildings, buses…

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Nintendo’s new avatar with QR Codes

As QR codes gain popularity all over the world more companies, particularly those that specialize in interactive media, are beginning to make use of them. Gaming companies have been slow to warm up to the codes, but now Nintendo has begun favoring the codes in their latest campaigns for their new 3DS platform. Nintendo introduced the Mii digital avatars for their Wii platform in 2006. Mii’s can be customized to suit a user’s personality through a variety of aesthetic options. They can also be shared online with friends or family.…

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