2012 Mobile World Congress to focus on mobile marketing

2012 Mobile World Congress

The GSMA mobile operators association has just announced that the Mobile World Congress of 2012 will be focusing on mobile marketing for the first time ever in this annual technology event. The Mobile World Congress is held in February in Barcelona, drawing technology industry leaders and enthusiasts by the tens of thousands to gain insight on the latest in gizmos, devices, techniques, news, and predictions within the mobile industry. The industry overall considers the Mobile World Congress to be one of the most important global events for the latest in…

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Groupon adds more to their group

Add another big name to the list of those making acquisitions of mobile based networks for Smartphone’s. Groupon joined the ranks by closing a deal to buy Pelago. Pelago is the developer of Whrrl, a location-based social network application. The Whrrl application for Smartphone’s was used with Android and Blackberry operating systems. It was a social networking program that let users search for social groups with similar interests and brand loyalties. Once the user joined a “society” they could exchange information, tips and opinions about products or services. The Whrrl…

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