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Understanding the unique tcommerce channel

06/30/201206/30/2012 John Montgallo

Found between smartphones and desktops, tablets are an environment of their own. Tablets have become explosively popular and marketers are discovering that tcommerce is an entirely different segment with a complete new level of opportunities. A recent study performed by Frank N. Magid Associates and the Online Publishers Association (OPA), has shown that the adoption rate for tablets has already reached 31 percent and they have forecasted that by the end of 2013, it will have reached at least 47 percent. In today’s numbers, that means that there are just…

What impact with the New iPad have on online retailers?

03/17/201203/17/2012 Jennifer Goula

It should come as no surprise to retailers that mobile commerce is now becoming a vital part of remaining competitive, but what many people are wondering is what sort of difference the New iPad will be making in this marketplace and what that will mean to the holiday shopping season for this year. There are already over 82.2 million Americans who use smartphones, and online retailers are making certain that they optimize their websites in order to cater to these consumers. That said, the release of the “iPad 3” is…

Survey shows almost three quarters of tablet owners make weekly purchases

02/10/201202/10/2012 John Montgallo

According to the Interactive Advertising Bureau (IAB) U.K.’s most recent report, tablet owners spend a lot of their time every week, shopping and browsing items on their mobile devices. The report was based on a survey conducted by the IAB, which examined the way that online and mobile are used throughout the process of making a purchase. What it determined was that almost three quarters (72 percent) of tablet owners will use their devices on a weekly basis to make purchases, and that they spend an average of 4.4 hours…

Study shows larger conversions and spending from tablets than smartphones

02/08/201202/08/2012 L. Green

Adobe Systems has published a report that included the data it collected in its recent research, which indicated that tablet owners spend more when shopping at e-commerce websites than their PC and smartphone using counterparts. The study included an analysis of 16.2 billion visits to 150 retail websites. It determined that tablet users spend more on individual orders than individuals who shop using their smartphones and personal computers. The average amount spent by tablet users per order was $123, in comparison to $80 for smartphone owners and $102 by individuals…

Nearly 9 out of 10 tablet owners will make holiday purchases with their devices

12/12/201112/12/2011 Stephanie Beck

The findings of recent research performed by Zmags has shown that 87 percent of the owners of tablet devices will make holiday purchases using those mobile devices this season. The Zmags study also determined that consumers who use tablets typically spend quite freely on their tablets, with the average shopping total coming to $325. The survey involved the participation of 1,500 consumers, among whom there were 238 tablet users. It examined various elements of their shopping behaviors. According to the chief marketing officer and chief operating officer of Boston-based Zmags,…