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Tablet commerce website optimization has gone live at Stella & Dot

12/19/201212/19/2012 Jennifer Goula

The online fashion retailers new mobile site has been updated to make things easier for hosts and customers. The massive international jewelry and accessories online retailer, Stella & Dot has now launched its tablet commerce optimized site which has been created in order to provide convenience and options for their stylists and their customers on their favorite devices. The stylists are the individuals who host the parties that will sell to their friends and family. What the company has found is that between 80 and 90 percent of the traffic…

Tablet commerce focus lacking from many retailers

12/18/201212/18/2012 John Montgallo

These mobile devices may hold a key to mobile success but are often being overlooked. This holiday season is proving to be a defining time for the mobile marketplace and is allowing those involved in the industry, including marketers, brands, and retailers, to observe the difference between tablet commerce and the shopping that occurs on smartphones. What is being discovered is that there is a massive need for publishers to focus on specific types of devices. Experts are now saying that there is a significant need for a boost in…

Mobile commerce is more active among tablet users than those with smartphones

10/22/201210/21/2012 Julie Campbell

Shoppers behave differently when making their holiday purchases, depending on their devices. According to a report from the National Retail Federation, which discussed the role of mobile commerce in this year’s holiday shopping season, although the increase in sales is expected to reach 4.1 percent over last year at the same time, it is believed that smartphones and tablets will represent a larger part of the buying marketplace than it has in the past. The research also showed that 30 percent of tablet owners would be using their devices to…

Mcommerce research from September shows a growth in its market share

10/12/2012 Jennifer Goula

Almost 10 percent of all online purchases that month came from mobile devices. The latest mcommerce statistics have now been released by Affiliate Window, regarding the size of the market share represented by smartphones, tablets, and other mobile devices. This recent report has identified a number of different statistics about the place of mobile in the market. The most recent figures are focused on the purchasing habits of online shoppers throughout September of this year. They are meant to assist brands and marketers in better understanding the trends and the…

Mcommerce adoption is faster in the East than the West

09/29/201209/29/2012 Julie Campbell

This, according to a global survey performed by Rakuten. Rakuten has released the results of its worldwide research, which has indicated that consumers in the countries located in the far east have a far greater likelihood than western countries to take part in mcommerce. The survey identified trends primarily throughout Asia, Europe, and North America. It discovered that 13 percent of consumers in Thailand and 15 percent of those from Indonesia will not hesitate to use their smartphones or tablets to make the purchase of a product or service. Comparatively,…