Dunkin’ Donuts and Gap have both joined the Merchant Consumer Exchange The Merchant Consumer Exchange (MCX) mcommerce project has just added another wave of large retailers to its already massive group of participants. This program is meant to form a tremendous mobile commerce platform away from banks and carriers. Among the latest entrants into the MCX world are Gap, Dunkin’ Donuts, and Bed Bath & Beyond. These are only a tiny few to add to the many others that have already jumped on board this massive venture. Among the earlier…
Read MoreTag: target
Target makes moves to take advantage of mobile consumers
Mobile phones are offering consumers a large number of shopping options from checking prices to making the purchases themselves, and Target is taking a significant step forward to help to make sure that this doesn’t cause its customers to head elsewhere to buy their products. Target has announced to its vendors that it is taking aim at attractive in-store purchase incentives in order to keep consumers away from common mobile apps such as price checkers that can drive customers that have already made it inside their walls, right out the…
Read More