The retailer is now concentrating on ensuring that smartphone users will find what they need while in-store. Target is the latest retailer to have identified the opportunity that is available when the in-store and mobile shopping channels are brought together, as it enhances the experience of customers, encouraging them to spend more. Target has found that a customer’s own smartphone can help to boost the size of in-store sales. According to the vice president of enterprise strategy at Target, Jamil Ghani, Target has “rebuilt all of our digital experiences from…
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Mobile marketing is a big win for Target
Target focuses on mobile marketing and finds success Mobile marketing and commerce may become a more powerful force in the retail industry in the coming year. Over the holiday season, retailers found that engaging mobile consumer was quite successful. Target announced that its holiday deals, many of which highlighted mobile commerce, were a success among consumers. The retailer broke its previous sales record for the holiday season, suggesting that its mobile initiatives were able to entice consumers to purchase products with their mobile devices and visit physical stores. Mobile sales…
Read MoreTarget launches new mobile commerce app
New app from Target aims to improve the shopping experience Target is taking a bolder step into the mobile field with the launch of a new application that could make shopping more convenient. The app is called In a Snap, and is meant to improve the retailer’s position in mobile commerce. The mobile space has become highly competitive, especially among retailers that are eager to engage mobile-centric consumers. These retailers have been trying to launch applications that improve the shopping experience, but not every one of these has found success…
Read MoreMobile Security is in Need of Some Attention
Security in a new age of technology Mobile security is something that shouldn’t be taken lightly. The world is becoming increasingly reliant on mobile technology and this has made the mobile space a target for malicious groups that have exploitation in mind. These groups are targeting mobile sectors that have yet to begin taking security seriously, and this means that mobile commerce has become a digital battlefield. Mobile commerce is an attractive target because it is awash with financial information that is, more often than not, left unguarded. In 2013,…
Read MoreTarget breach did not include mobile security
Security breach may highlight value of mobile commerce Leading retailer Target has fallen victim to a major security breach that may have compromised the financial information of some 40 million people. The retailer has confirmed that it suffered a security breach during the last month of November that carried into early December. The breach may have begun on Black Friday, when consumers flocked to Target stores to take advantage of special deals that the retailer was offering. Notably, the security breach may actually be good news for mobile commerce. Hackers…
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