New Target augmented reality tech helps make holiday home decorating easier

Target augmeted reality app feature - Christmas Tree

American retail giant rolls out new augmented reality (AR) feature for its app. If you still need to put up a Christmas tree or you have some last minute holiday decorating to do, the new Target augmented reality feature introduced in its app earlier this month, could be a big help. The “See It in Your Space” tree feature helps you find the perfect artificial tree for your space. All homes are not created equal. Rooms come in all shapes, sizes and angles, which can make finding the right sized…

Read More

Mobile wallet based on QR codes under development at Target

Target Store mobile shopping qr codes

This announcement has made it one of the latest retailers to step into smartphone payment transactions. A recent report from Reuters has revealed that Target is in the early phases of the development of a mobile payments solution using QR codes that could become available to consumers as early as 2016. This helps to reveal why Target has been among the large chains that have held out against using Apple Pay. The fourth largest retailer in the United States appears to be set on using QR codes as a part…

Read More

CurrentC mobile payments service may not be launching until 2016

time clock mobile payments cash

MCX announces that payment service is not likely to see a launch this year The Merchant Customer Exchange (MCX), comprised of several retail organizations, has announced that its mobile commerce platform, called CurrentC, may not launch until 2016. The platform was meant to compete with other services coming from Apple, Google, and Samsung, providing retailers with a tool that they can use to effectively engage consumers that are interested in mobile payments. Retailers have been expressing doubt concerning CurrentC because of its lengthy development and testing phases. Service could see…

Read More

Target finds success in mobile commerce

Target mobile commerce

Target manages to recover from major data breach and find success in the fourth quarter of 2014 One year after Target suffered a major data breach, the retailer is experiencing a surge in mobile commerce. The retailer has posted its fourth quarter results from 2014, showing that the quarter exceeded the company’s expectations by a significant margin. Target executives are citing the company’s digital channels, specifically mobile, for the success that it experienced in the fourth quarter of last year. Target’s mobile commerce initiatives have been quite popular among its…

Read More

Mobile shopping experience is a primary Target focus

Target Store mobile shopping qr codes

The retailer is now concentrating on ensuring that smartphone users will find what they need while in-store. Target is the latest retailer to have identified the opportunity that is available when the in-store and mobile shopping channels are brought together, as it enhances the experience of customers, encouraging them to spend more. Target has found that a customer’s own smartphone can help to boost the size of in-store sales. According to the vice president of enterprise strategy at Target, Jamil Ghani, Target has “rebuilt all of our digital experiences from…

Read More

Mobile marketing is a big win for Target

Target Mobile Marketing

Target focuses on mobile marketing and finds success Mobile marketing and commerce may become a more powerful force in the retail industry in the coming year. Over the holiday season, retailers found that engaging mobile consumer was quite successful. Target announced that its holiday deals, many of which highlighted mobile commerce, were a success among consumers. The retailer broke its previous sales record for the holiday season, suggesting that its mobile initiatives were able to entice consumers to purchase products with their mobile devices and visit physical stores. Mobile sales…

Read More

Target launches new mobile commerce app

Target mobile commerce

New app from Target aims to improve the shopping experience Target is taking a bolder step into the mobile field with the launch of a new application that could make shopping more convenient. The app is called In a Snap, and is meant to improve the retailer’s position in mobile commerce. The mobile space has become highly competitive, especially among retailers that are eager to engage mobile-centric consumers. These retailers have been trying to launch applications that improve the shopping experience, but not every one of these has found success…

Read More

Mobile Security is in Need of Some Attention

mobile commerce security

Security in a new age of technology Mobile security is something that shouldn’t be taken lightly. The world is becoming increasingly reliant on mobile technology and this has made the mobile space a target for malicious groups that have exploitation in mind. These groups are targeting mobile sectors that have yet to begin taking security seriously, and this means that mobile commerce has become a digital battlefield. Mobile commerce is an attractive target because it is awash with financial information that is, more often than not, left unguarded. In 2013,…

Read More

Target breach did not include mobile security

Target Mobile Marketing

Security breach may highlight value of mobile commerce Leading retailer Target has fallen victim to a major security breach that may have compromised the financial information of some 40 million people. The retailer has confirmed that it suffered a security breach during the last month of November that carried into early December. The breach may have begun on Black Friday, when consumers flocked to Target stores to take advantage of special deals that the retailer was offering. Notably, the security breach may actually be good news for mobile commerce. Hackers…

Read More

Mcommerce project continues to add more merchants to the fold

mobile payments partnership deal

Dunkin’ Donuts and Gap have both joined the Merchant Consumer Exchange The Merchant Consumer Exchange (MCX) mcommerce project has just added another wave of large retailers to its already massive group of participants. This program is meant to form a tremendous mobile commerce platform away from banks and carriers. Among the latest entrants into the MCX world are Gap, Dunkin’ Donuts, and Bed Bath & Beyond. These are only a tiny few to add to the many others that have already jumped on board this massive venture. Among the earlier…

Read More

Target makes moves to take advantage of mobile consumers

Target Store mobile shopping qr codes

Mobile phones are offering consumers a large number of shopping options from checking prices to making the purchases themselves, and Target is taking a significant step forward to help to make sure that this doesn’t cause its customers to head elsewhere to buy their products. Target has announced to its vendors that it is taking aim at attractive in-store purchase incentives in order to keep consumers away from common mobile apps such as price checkers that can drive customers that have already made it inside their walls, right out the…

Read More