Mobile wallet based on QR codes under development at Target

Target Store mobile shopping qr codes

This announcement has made it one of the latest retailers to step into smartphone payment transactions. A recent report from Reuters has revealed that Target is in the early phases of the development of a mobile payments solution using QR codes that could become available to consumers as early as 2016. This helps to reveal why Target has been among the large chains that have held out against using Apple Pay. The fourth largest retailer in the United States appears to be set on using QR codes as a part…

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Target finds success in mobile commerce

Target mobile commerce

Target manages to recover from major data breach and find success in the fourth quarter of 2014 One year after Target suffered a major data breach, the retailer is experiencing a surge in mobile commerce. The retailer has posted its fourth quarter results from 2014, showing that the quarter exceeded the company’s expectations by a significant margin. Target executives are citing the company’s digital channels, specifically mobile, for the success that it experienced in the fourth quarter of last year. Target’s mobile commerce initiatives have been quite popular among its…

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Mobile shopping experience is a primary Target focus

Target Store mobile shopping qr codes

The retailer is now concentrating on ensuring that smartphone users will find what they need while in-store. Target is the latest retailer to have identified the opportunity that is available when the in-store and mobile shopping channels are brought together, as it enhances the experience of customers, encouraging them to spend more. Target has found that a customer’s own smartphone can help to boost the size of in-store sales. According to the vice president of enterprise strategy at Target, Jamil Ghani, Target has “rebuilt all of our digital experiences from…

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Mobile marketing is a big win for Target

Target Mobile Marketing

Target focuses on mobile marketing and finds success Mobile marketing and commerce may become a more powerful force in the retail industry in the coming year. Over the holiday season, retailers found that engaging mobile consumer was quite successful. Target announced that its holiday deals, many of which highlighted mobile commerce, were a success among consumers. The retailer broke its previous sales record for the holiday season, suggesting that its mobile initiatives were able to entice consumers to purchase products with their mobile devices and visit physical stores. Mobile sales…

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Target launches new mobile commerce app

Target mobile commerce

New app from Target aims to improve the shopping experience Target is taking a bolder step into the mobile field with the launch of a new application that could make shopping more convenient. The app is called In a Snap, and is meant to improve the retailer’s position in mobile commerce. The mobile space has become highly competitive, especially among retailers that are eager to engage mobile-centric consumers. These retailers have been trying to launch applications that improve the shopping experience, but not every one of these has found success…

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Target breach did not include mobile security

Target Mobile Marketing

Security breach may highlight value of mobile commerce Leading retailer Target has fallen victim to a major security breach that may have compromised the financial information of some 40 million people. The retailer has confirmed that it suffered a security breach during the last month of November that carried into early December. The breach may have begun on Black Friday, when consumers flocked to Target stores to take advantage of special deals that the retailer was offering. Notably, the security breach may actually be good news for mobile commerce. Hackers…

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Mobile commerce success at Target is booming

Target mobile commerce

The retailer has jumped 14 positions on the Keynote Systems site performance index. According to Keynote Systems, after repairing a number of issues with its mobile commerce website, Target has brought its home page average load time down to 7.85 seconds, causing its results to soar. That retail company has also eliminated struggles with its home page content and site redirection. After making these changes, it took Target Corp. only one week to bring itself up to the fourth position on the Keynote Mobile Commerce Performance Index. The commendable loading…

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QR codes step up Christmas shopping quota at Target

QR Codes used while shopping

The barcodes will be added to retail stores to help bridge the gap to the digital world. Target has added QR codes to its mobile initiatives to help the shoppers within its stores to purchase toys throughout the holiday season. The retail giant will launch the barcodes for the 20 most popular toys. The Target mobile commerce app now includes a scanner so that consumers with mobile devices can scan the QR codes for the toys they’d like to buy, and ship them for free to anywhere in the United…

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