REI, a retailer that specializes in outdoor gear and accessories, has started their interactive mobile ad campaign, which features media rich elements that permit consumers to purchase winter apparel with their devices, no matter what time it is or where they happen to be. The ads are being run on the mobile site for the Weather Channel, and were designed and executed by the BBDO Atlanta and Crisp Media creative agency, and the OMD Chicago media agency. According to the OMD Ignition Factory’s director, Pranav Pandit, the campaign has been…
Read MoreREI uses new interactive mobile campaign to help increase sales of winter products
