Retailers use mobile devices to bring customers to stores and keep them there

Mobile Commerce Shopping

Retailers that operate out of physical shops are increasingly using mobile marketing techniques as a direct result of the fact that the people they see shopping in their locations often have smartphones or other mobile devices in their hands. As this makes much of their target market able to access the mobile web and retail apps, this opens up a tremendous opportunity to retailers who are keen to increase the frequency of trips that the customers make, as well as the amount that they purchase. Since customers that have smartphones…

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