Gemalto and Tapit launch new mobile payments service

NFC Technology mobile payments

New service aims to make mobile payments more simple Gemalto, a leading digital security firm, and Tapit, a mobile commerce firm, have partnered to launch a new mobile payments platform that is designed with simplicity in mind. Mobile commerce has become popular with consumers because of its convenient nature, but a growing number of platforms are becoming quite complex. Simple solutions could help accelerate the adoption of mobile payments among consumers and businesses alike. Tapit and Buy leverages NFC technology to facilitate mobile transactions The new platform, which is called…

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Mobile commerce and NFC technology gaining momentum

NFC technology mobile commerce

NFC technology may not be as unpopular for mobile commerce as critics suggest Mobile commerce may be all the rage in the retail industry, but NFC technology has been losing traction with both consumers and businesses, at least that is what the critics claim. NFC technology has become the cornerstone of most of the world’s mobile commerce initiatives, but many have begun to argue the overall security of the technology and how easily it can be exploited by hackers. The technology has, however, been growing in popularity among consumers, despite…

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NFC World Alliance combines the world’s leading technology firms to expand the reach of NFC

Augmented reality mobile marketing

NFC technology is becoming the cornerstone of mobile commerce. As the champion of the emerging industry, NFC technology has been attracting a great deal of attention all over the world as companies scramble to etch out their claim in an industry whose value ranks in the billions of dollars. As more companies begin to enter the field, those that have been in the industry for several years are taking note of growing competition. Now, three of the world’s leading NFC specialists are coming together to form a new coalition that…

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