The company managed to bring in sales of over $100 million in under an hour. After only one day into the annual Single’s Day sale in China, Taobao – the leading online commerce marketplace in the country – shattered all previous mobile commerce records, having brought in $164 million (RMB 1 billion) from over 14 million user accounts within the span of under one hour. By the time that 7:35am had been reached, they’d brought in $328 million in smartphone based purchases. In China, November 11, which is also known…
Read MoreMobile commerce at Taobao breaks shopping records
