Mobile commerce to help Taiwan’s e-commerce sector reach new heights

Taiwan Mobile wallet commerce

E-commerce is growing quickly throughout Taiwan Taiwan’s e-commerce sector is expected to see major growth in the coming years. More people throughout the country are beginning to shop online as new services become available to them The Institute for Information industry has released a new report concerning this trend, highlighting the fact that e-commerce is becoming more attractive to these consumers because of its convenience factor. The growing adoption of mobile devices is also playing a role in the growth of e-commerce. Mobile shopping is becoming a powerful trend among…

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Messaging apps may revolutionize mobile commerce

mobile commerce asia

Future of mobile shopping and payments may lie with messaging apps Mobile messaging applications may be the future of mobile commerce. A growing number of these apps are being released and many of them are being designed with mobile payments in mind. In some cases, these apps are meant to make mobile shopping more social, allowing users to share their purchases with those they have on their contact lists. Most of these apps simply aim to satisfy the demand coming from consumers who want their applications to do more than…

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Yahoo sees promise in Taiwan’s mobile commerce scene

yahoo mobile app

Yahoo Taiwan is beginning to take steps to engage mobile consumers Yahoo is looking to tap into the e-commerce market of Taiwan. The company’s Taiwanese division has taken note of the growing adoption of mobile devices and how these devices are beginning to have a major impact on consumer behavior. Yahoo believes that online sales will soon outpace sales coming from traditional, physical stores, with the Taiwanese e-commerce market reaching $33.34 billion in sales by the end of 2015. Nearly 40% of all online shoppers are using mobile devices Yahoo…

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QR codes used for new ticketing service in Taiwan

QR codes in mobile commerce

Citibank and Vieshow launch ticketing service based on QR codes Citibank Taiwan has partnered with Vieshow Cinemas in order to launch a new ticketing service that leverages the power of QR codes. The codes are quite common in marketing and have been gaining more attention as a mobile commerce tool in recent months. While the codes are often criticized by consumers regarding their appearance, but many people have expressed favor for the content they can access through the codes and the convenience that they bring to ticketing services. Codes becoming…

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Far EasTone to launch its own NFC-enabled device to promote mobile commerce

NFC Technology mobile commerce

Mobile commerce held back by lack of NFC-enabled devices In a world where commerce is becoming increasingly mobile, NFC technology is still relatively unknown. Despite the fact that the technology is considered one of the pillars of modern mobile commerce, very few consumers are aware that the technology actually exists or how to use it. Because most mobile commerce platforms are based on NFC technology, this also meant that few consumers are able to participate in mobile payments due to their lack of knowledge and the generally low availability of…

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Chunghwa Telecom delays launch of mobile payments service

Mobile Payments Delay

Company announces launch of promising mobile payments service Chunghwa Telecom, the largest mobile service provider in Taiwan, has been gearing up for the launch of its ambitious mobile payments service that combines the capabilities of QR codes and NFC technology. The service is meant to bring new options to consumers that are interested in shopping via their smartphones and tablets. While the service has been lauded as a major step forward toward a new future of commerce, Chunghwa Telecom has pumped the brakes on this initiative, delaying its official launch. Service…

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Chunghwa Telecom makes a strong move on mobile payments

Mobile Payments

Mobile payments make progress with the help of Chunghwa Telecom Chunghwa Telecom, one of Taiwan’s leading telecommunications companies, has signed two Memorandums of Understanding with telecommunications operators in Japan and Hong Kong this week. The companies in question are Japan’s KDDI and Hong Kong’s PCCW, prominent mobile network operators that account for a significant portion of the telecommunication services of their representative regions. Through these agreements, Chunghwa Telecom has plans to accomplish its ambitious vision concerning NFC-powered mobile payments. New partnerships bring new opportunities to mobile commerce Chunghwa Telecom has…

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Chunghwa Telecom plans new mobile payments initiative

NFC Mobile Payments System

Mobile payments are gaining ground throughout Asia Taiwanese telecommunications company Chunghwa Telecom has been showing some strong interest in mobile commerce lately. The company, like many others in its industry, has been taking note of the growing popularity of mobile commerce throughout Asia. Mobile payments are gaining ground as mobile devices become more readily available to a broader range of consumers throughout Asia. Chunghwa believes that the time is right to establish itself in the mobile commerce field and has targeted both QR codes and NFC technology in order to…

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GMO Japan Market Intelligence shows QR codes are popular in East Asian markets

QR Code Statistics

QR code usage – still room to grow. QR code awareness is a somewhat serious issue for marketers looking to reach out to mobile consumers. The codes have been very proficient in helping establish the mobile marketing industry, but many consumers around the world are still unfamiliar with the black and white blocky patterns. Indeed, consumer awareness of the codes is believed to be quite rare outside of Japan. This may not be the case, however, according to a new survey from GMO Japan Market Intelligence, a business and market research…

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