The usefulness and popularity of smartphone-scannable QR codes has gotten to be so significant that the codes are branching out and being implemented in other industries, many of which haven’t had much use for the codes up to this point. One of those uncharted territories is the food and restaurant industry, where QR codes are just now starting to show up. These are quickly becoming known as “edible” QR codes, though the codes themselves aren’t actually for food. But they are being used by the food industry in a number…
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QR codes from Taco Bell prove popular
The smartphone friendly barcodes managed to bring in approximately 225,000 scans from consumers. Taco Bell has just released the results of the QR code scans that it generated through its ESPN College Football campaign that it held for the Bowl Championship Series and revealed that the barcodes were scanned 225,000 times. This represents a tremendous success for the use of the barcodes on their product packages. The QR codes were found on a number of their 12 pack taco boxes, as well as other items such as their soda cups.…
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