tablet user statistics Archives

Survey shows almost three quarters of tablet owners make weekly purchases

02/10/201202/10/2012 John Montgallo

According to the Interactive Advertising Bureau (IAB) U.K.’s most recent report, tablet owners spend a lot of their time every week, shopping and browsing items on their mobile devices. The report was based on a survey conducted by the IAB, which examined the way that online and mobile are used throughout the process of making a purchase. What it determined was that almost three quarters (72 percent) of tablet owners will use their devices on a weekly basis to make purchases, and that they spend an average of 4.4 hours…

InMobi data shows 771 percent growth of mobile and tablet impressions in 2011

01/18/2012 Stephanie Beck

InMobi, the largest independent mobile network worldwide, has released the results of the Mobile Market 2011 Review – a study it performs every year – which was conducted to analyze and identify trends over the last year, and provide insight into what 2012 will hold for the mobile marketplace. The annual review revealed a growth of 251 percent growth in worldwide impressions over mobile channels within the InMobi network. Furthermore, there was a rise of 488 percent in impressions worldwide originating from smartphones. That said, in the fastest growing InMobi…

Research shows tablet users watch television while shopping online

06/28/201107/07/2011 Jorge Gonzalez

A study performed in Britain, Germany, and France by Shopzilla, almost 75 percent of mobile device users use dual screen technology in order to browse for products while they stream television programs. That said, according to the same study performed by the price comparison service, over half of all internet shoppers do so with their friends. Rachel Smith, who works for Shopzilla, said that while mobile commerce has been predicted for quite some time now, it has finally arrived. She added that “With the explosion of the tablet market we…