Tag: tablet statistics

Android moves into iPad’s former territory with the help of Amazon’s Kindle Fire

Sam Lambert
Mobile Commerce

According to data from Flurry, a mobile analytics firm, Google can credit the sales of Amazon’s Kindle Fire with the significant growth of the Android operating system’s market share in 2011’s last quarter. The new Flurry data was based on measurements of app sessions on over 90 percent of devices running on Android. It indicated that between the fourth quarters of 2010 and 2011, Android gained an additional 10 percent of the tablet market share, so that it now sits at 39 percent, overall. The Kindle Fire tablet hit the…

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IAB releases first buyers guide for U.S. tablet shopping marketplace

Sam Lambert

At the New York City IAB MIXX Conference & Expo, the IAB Mobile Marketing Center of Excellence announced its two prime goals which have been created to slingshot the newborn tablet advertising market place up to new heights. They are functioning on the belief that the emergence of tablets have brought about an entirely new category of marketing for both a user’s mindset and his or her experience. The first of the IAB’s goals, which has been developed in this light, is the “First Buyers Guide for the U.S. Mobile…

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iPad Google Catalog app released to kick start tablet commerce

L. Green
Tablet Commerce

Google has announced the availability of the new Google Catalogs app, which is a free app that allows iPad shoppers to obtain a digital version of the glossy paper catalogs that consumers are accustomed to receiving in the mail. The app includes popular catalogs such as the Pottery Barn, Williams-Sonoma, Lands’ End, L.L. Bean, Crate and Barrel, and others. Though the app is currently only available to users of iPad devices, a version compatible with Android tablets will also soon be released. According to Abigail Holtz, the product manager for…

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