Tablets considered ideal for mobile commerce This year may become a major milestone for tablets when it comes to mobile commerce. More consumers are beginning to participate in online shopping and many of these people are favoring tablets over smartphones, according to a new report from BI Intelligence. The report highlights the growing attractiveness of mobile commerce and sheds some light on how this may affect retail in the future, especially as mobile devices become more available to a wider range of people. Tablets could lead smartphones in terms of…
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Tablet commerce provides a better device experience for consumers
The latest J.D. Power and Associates study has shown that the way in which the gadgets were purchased changes things. J.D. Power and Associates has released their “U.S. Tablet Satisfaction Study – Volume 2” in which they have revealed that tablet commerce plays an important role in the way that the consumer will actually enjoy the device itself. The location in which the gadgets are purchased defines the enjoyment that their owners receive. This means that whether tablet commerce occurs online or from within the walls of a brick and…
Read MoreTablet commerce makes up 62 percent of U.S. mobile this year
As mobile’s role as a whole grows in the United States, specific devices are being found to be important as well. Mobile devices are being used to an increasing degree for online shopping and, according to eMarketer tablet commerce is starting to become very important to both product research and the purchases themselves. The firm recently released its projections for this year and determined that the use of the device is rising. This year, eMarketer feels that mobile shopping will reach 16 percent by the end of the American holiday…
Read MoreT-commerce is more user friendly than shopping over smartphones
A survey has shown that tablets are providing a much more pleasant experience than phones. According to the results of a recent American t-commerce survey, 30 percent of U.S. tablet owners have bought a product or service on their device, when compared with a much smaller 13 percent of smartphone users. This finding suggests that the tablet experience is more appealing to consumers than that on a smartphone. T-commerce currently holds a much larger share of the overall mobile commerce total than shopping over smartphones. The Forrester report suggests that…
Read MoreTablet commerce is a main driver of online shopping clicks
Mobile devices are playing an increasingly important role in driving internet retail. The Search Agency has just released a report called the State of Paid Search, which has revealed that mobile and tablet commerce are becoming increasingly important drivers for retail internet shopping clicks. It also found that these devices are helping to drive an exponential online shopping growth rate. What the report recorded was that the total Google and Yahoo!-Bing advertising spending had risen by 21.6 percent when compared to the same time the year before. They also looked…
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