Tag: tablet shopping trends

T-commerce is more user friendly than shopping over smartphones

Jesse Collins
Tablet Commerce

A survey has shown that tablets are providing a much more pleasant experience than phones. According to the results of a recent American t-commerce survey, 30 percent of U.S. tablet owners have bought a product or service on their device, when compared with a much smaller 13 percent of smartphone users. This finding suggests that the tablet experience is more appealing to consumers than that on a smartphone. T-commerce currently holds a much larger share of the overall mobile commerce total than shopping over smartphones. The Forrester report suggests that…

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IAB releases first buyers guide for U.S. tablet shopping marketplace

Sam Lambert

At the New York City IAB MIXX Conference & Expo, the IAB Mobile Marketing Center of Excellence announced its two prime goals which have been created to slingshot the newborn tablet advertising market place up to new heights. They are functioning on the belief that the emergence of tablets have brought about an entirely new category of marketing for both a user’s mindset and his or her experience. The first of the IAB’s goals, which has been developed in this light, is the “First Buyers Guide for the U.S. Mobile…

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Tablets may lead the way into the future of m-commerce

Jesse Collins
T-Commerce

Though tablets currently represent only 9 percent of the mobile commerce (m-commerce) marketplace, experts who are carefully watching mobile shopping trends are starting to believe that tablet commerce (t-commerce) may be the future for online retailers. One of the main reasons that industry experts are starting to look toward the tablet devices as the future leader of mobile commerce is that the consumers themselves are saying that they prefer the tablet shopping experience to that available on their smartphones. Moreover, while smartphones may be exceptionally popular, the ownership of tablet…

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Research shows tablet users watch television while shopping online

Jorge Gonzalez
Mobile Shopping Trends 2011

A study performed in Britain, Germany, and France by Shopzilla, almost 75 percent of mobile device users use dual screen technology in order to browse for products while they stream television programs. That said, according to the same study performed by the price comparison service, over half of all internet shoppers do so with their friends. Rachel Smith, who works for Shopzilla, said that while mobile commerce has been predicted for quite some time now, it has finally arrived. She added that “With the explosion of the tablet market we…

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